Natural-matte finish looks like your skin, but better I usually wear makeup three to four days a week. With a desire to merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing career in 2022. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. Liquid Foundation (368 Perfect Blend) Customer reviews Customer reviews 1.6 out of 5 9 global ratings Il Makiage Professional Makeup. Il Makiage I Woke Up Like This Foundation UK: 36 - buy hereUS: $45 - buy here, Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish. Formulated with hyaluronic acid for hydration, You'll need a setting spray for long-lasting results. Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. The foundation is very light, dries down matte. The Best Mother-Daughter Trip Destinations in the U.S. 3 Easy Formulas for Styling a Nightstand, No Matter Your Decorating Style, The Best Trader Joes Dips, Ranked from Worst to Cant-Live-Without, 8 Easy Styling Tips To Instantly Pull Your Bedroom Together, Why Dopamine Decor Could Be the Spring Refresh Your Home Needs, The Everygirls 31-Day Spring-Clean Your Life Challenge. We want to hear from you. Something went wrong. It was noticeably too orange for us which was unable to be corrected even when using the smallest amount. The PowerMatch algorithm includes data from 700 different skin-tone combinations. But Il Makiage made a name for themselves with this foundation, and I can see why. The business, which is as much of a tech company as it is a beauty and wellness company, is seeking to disrupt a market long dominated by legacy retailers by replacing the in-store experience with product recommendations driven by artificial intelligence and data. Some Experts Say Birth Order Can Explain Your PersonalityIs it True? Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. Will I feel flawless with a full face of Il Makiage? Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. My skin gets a little oily around my t-zone but easily blemishes on the dry areas of my face: my cheeks and chin. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. "Oddity is not one we had been tracking," he said. Read more: Best vegan foundations for every skin type. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. We may earn commission from some of the retailers, but we never allow this to influence selections. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. Then it goes to its suppliers, which also serve the legacy beauty community. Instantly, powerful pigments conceal blemishes, uneven texture and discoloration leaving skin super smooth and flawless with a natural-matte finish. well done Il Makiage! I don't think I'll swapping this one into my beauty bag any time soon. Ahead, read my full review of the Il Makiage Woke Up Like This Foundation. added to . No matter what method I use to apply it, it takes a mere minute to apply this to my entire face. Gluten-free & alcohol free Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. As for how well it held up throughout the day, after eight hours there was little to complain about, we saw a slight shine return to our forehead and nose, but no foundation can completely mattify oily skin for hours on end, so it wasnt a cause for concern. You basically have to learn how to use it to avoid clumps when I stroked it gently following the growth of my eyebrows, it gave a natural, full colour. Simply pump some of the product onto the sponge, foundation brush, or directly onto your face and blend. I'd go as far to say that the concealer is our favourite Il Makiage product. Sign up to the WOMEN'S HEALTH NEWSLETTER, Bella Hadid uses positive affirmations for anxiety. When I explained this foundation to a friend, the first thing I said was that it blends seamlessly. However, this was comfortable to wear and had a barely there texture. Creating a golden smokey eye was a complete breeze. Il Makiage I Woke Up Like This Foundation UK: 36 - buy here US: $45 - buy here. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. The quiz takes customers through a series of questions about their skin type and tone and then scans a picture of their face to figure out the right shade. The texture is really creamy so I used the concealer brush to evenly apply it as the thick formula definitely needs to be blended. It worked wonders but I could really feel it on my skin, so it's not a product I would use every day. 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. II Makiage is an online beauty brand that sells foundation, concealer, mascara, and most other makeup products. Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy. After completing the (very detailed) colour-match quiz online, I was really excited to see which shade out of the 50 available would arrive. Usually he looks for companies that have over $100 million in sales and the ability to be profitable within a few years of going public. fantastic service. . View basket for details. Byrdie is among the first beauty publications she's contributed to. Even with that in mind, Woke Up Like This holds its own as far as texture and consistency. She needs help choosing, she needs recommendations.". See more This foundation is amazing , as long as you take the correct shade, a bit of mismatch , it will not work nicely (atleast not for me) . Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. In the role, she took many businesses public and helped others that were trying to go public. $30.00 + $5.60 shipping. hi loves! Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, theres a series of questions. Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! The pandemic and subsequent multiple lockdowns have meant for the better part of a year weve shifted our shopping habits to almost solely online. I have combination skin that leans oily thanks to the heat and a hefty moisturizer. Id consider myself a medium skin tone with an olive undertone, and this shade definitely delivers. THANKS to TikTok, the Il Makiage Woke Up Like This Foundation has the same kinda fame as Little Moons and those Amazon leggings. shades of Il Makiage's Lip Slip lip colour, ranging from pinks and reds to browns and nudes (we tested out Pink Lady and Pale Pink). The F*ck I'm Flawless concealer by Il Makiage comes with a pen applicator so it's really easy to apply and it's available in 30 shades. In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. But every so often, Im hit with an ad so targeted and so enticing that I finally bite the bullet and press add to cart. 35 Money Questions All Newlyweds Should Ask Each Other, 10 Money Rules Women in Their 30s Should Follow, I Reinvented My Career After a LayoffHeres How, 50 Affirmations for When Work or Money Stress You TF Out, How Your Taxes Could Change If You Got Married Last Year, Best-Dressed Guest: What to Wear to a Spring Wedding, The Ultimate Guide to Spring Cleaning Your Closet, PSA: Mangos Spring Collection Could Pass as Designer, What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album, Everything to Pack in Your Going-Out Bag for a Night Out, Ive Tried Dozens of Viral Beauty Products This YearThese Ones Are Actually Worth It, Have Oily Skin? All Rights Reserved. Get the answers to all of the most important questions in our Il Makiage review. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. Data is a real-time snapshot *Data is delayed at least 15 minutes. I was worried that I hadn't answered every question with the correct answer but the most accurate colour ever came through the post it was seriously the most suited foundation to our skin tone I've ever tried. Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. If you buy something through our links, we may earn an affiliate commission, at no cost to you. Got a confidential news tip? "How is it possible that this beauty customer is spending all of her time online, on Insta, on YouTube, getting education, inspiration, but then ultimately transacting in stores?" Im talking daily videos and photos on every platform practically calling my name to try a product. Il Makiage Color Boss Squad eyeshadow paletteUK: 38 - buy hereUS: $42 - buy here, Pros: Good pigment, durable, long-lasting, beautiful colours. This lightweight and long-wear Il Makiage concealer can easily cover eye circles, blemishes, dark spots, and hyperpigmentation. This has the perfect amount of medium coverage. I ordered it and tried it out for a month. This has to be our favourite, which makes sense as it's the most expensive that Il Makiage offer. A Division of NBCUniversal. We took the quiz, waited for our shade to arrive on our doorstep and put it to the test. You get a little more bang for your bucks. She also led public and private equity financing for consumer and technology companies, including IPOs, follow-on offerings and private placements. Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. I also love that I can sheer it out. I took the brand's buzzy foundation quiz to find my perfect shadeit asks questions about your skin type, the coverage you typically go for, and your undertone. In my experience, they tend to last longer than dewy finishes. This is the IL MAKIAGE foundation in the shade #105. It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. Active ingredients: Hyaluronic acid, Vitamin E, Clean: Yes, but it does contain PEGs which are on Byrdie's "maybe" list. Is the technology worth the hype? In other words, the brand has researched over 700 different skin tones, and after taking a quick quiz, IL MAKIAGE is able to accurately shade match your foundation or concealer without actually having ever seen your face IRL. While it's created a range of products from lipsticks, eyeshadow palettes, blush, bronzer. The Woke Up Like This Flawless Base Foundation is worth the hype. Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). i can't wait to finally try it out products used:rare beauty p. Dermatologically tested I'll see you guys in my next video! "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). You may be able to find the same content in another format, or you may be able to find more information, at their web site. It gave me a dewy feel without too much of a dewy lookto my liking. No additional import charges on delivery. Full-coverage foundations, concealers, and lip and eye . Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. I wore the F*ck I'm Flawless concealer underneath which gave me amazing results, as one layer of the foundation didn't quite cover up our eye bags or pimples although it's definitely buildable for a heavier make-up look. Due to all of this, my preference for foundation is ever-changing. This amount is subject to change until you make payment. Born This Way Matte Foundation ($40, 1fl oz.) Start your Independent Premium subscription today. Oddity's first brand, Il Makiage, works to select the "perfect" foundation match for any skin type with its "powermatch quiz," which is an AI-powered product recommendation algorithm, the company says. ', 'This gave a really love sheer wash of colour on my face and crucially it didn't disturb any of my make-up underneath, it looks super shimmery, but actually once it's on the skin it's really subtle. We independently research, test, review, and recommend the best ', 'This was a winner for me purely because it wasn't sticky. This item will be sent through the Global Shipping Programme and includes international tracking. RAW NO FILTER VIDEO!!! While the colour match for us was way off, the foundation itself was a brilliant base product. I hope you liked this video. Can this sheet mask from Revolution Skincare clear up maskne? However, it doesn't take more than a few good pumps for full coverage. As with everything else from Il Makiage that I tried, the eyeshadows last for ages, whether you apply generously or not. It doesnt feel thick or heavy on my face at all, but it has some weight to it when Im applying, which allows it to have a good amount of coverage. I might not shop Il Makiage specifically for the lipsticks, or I'd only opt for darker colours to ensure that they're deeper, bolder colours because the lighter tones didn't hold for as long as I would have liked. Then, I see someone I love using it, and Im finally worn down enough to try it. Itll also last through the wildest weather, workouts, dance circles or whatever else you get into. #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. My perfect foundation is one that delivers a smooth, matte finish without drying my skin. I also love that it doesnt slide all over my hand while Im applying it, making application with a brush, sponge, or even my fingers a pretty smooth process. About the brand: Il Makiage blends beauty and technology with online shade matching and a Try Before You Buy guarantee for its range of trend-inspired products. She spent more than 16 years with the Wall Street giant, most recently as its head of consumer and consumer-technology equity capital markets in the U.S. Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish Cons: Quite cakey when applied too much After completing the (very detailed) colour-match quiz online, I was really excited to see which shade . Giving you a thick matte, this one's for an elegantly long-lasting pout an ideal evening out companion. As someone whose skin is often dry and tight after applying mattifying foundations, Il Makiage's hyaluronic acid-infused formula caught my attention. For 25, it's slightly pricier, but I'm officially obsessed. There are 84 (!) No matter your foundation preferences, this product could definitely find a spot in your makeup bag. offers 35 different shades, while Il Makiage provides 50. When you purchase through links on our site, we may earn commission. It's also a hefty product in terms of it's size so you get a good bang for your buck. Il Makiage ranks 5th among Cosmetics sites. Grunge: How to nail 2023's biggest beauty trend, You need to use vitamin E in your skincare, STAT, Why you need to add azelaic acid to your routine, 10 of the hardest working salicylic acid products, This is the best skincare to use when pregnant, Selena Gomez shares her brow lamination fail, Chrissy shares her postpartum skincare routine, 'I tried Drunk Elephant's Bouncy Brightfacial', Il Makiage: Everything You Need to Know about the Cult Brand Taking the UK by Storm, Women's Health, Part of the Hearst UK Wellbeing Network. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. Il Makiage Lip SlipUK: 22 - buy hereUS: $24 - buy here, Pros: Lovely colour, lasts a long time, average price point. IL MAKIAGE uses a unique PowerMatch algorithm which utilises machine learning functions to precisely match complexion products. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. Il Makiage review | Foundation shade 60 + Concealer shade 3 5 Chantsy [Chantal Sarkisian] 2.01K subscribers Subscribe 475 Share 65K views 3 years ago #330 #ilmakiagereview. Learn More. This video is so you can see the color of the foundation. Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. Everything by Il Makiage is thankfully 100 per cent cruelty free, as the brand is against animal testing. The brand launched in the UK last year and has been a huge hit ever since. In short, these are quality eyeshadow palettes. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. For reference, Im wearing shade 110, and currently, my best match is LOreals Infallible Pro Matte in Sun Beige or Fenty in 290. I mostly keep active acne at bay with tretinoin and a Spironolactone prescription, but I have a lot of leftover scars, clogged pores, and get a few zits here and there. If youve previously shunned fuller coverage foundation to avoid that thick, heavy sensation, this is a great re-introduction, with no cakiness in sight, just smooth, healthy-looking skin that isnt weighed down. Despite the high cost of customer acquisition for most DTC retailers, Oddity says it is making money the first time a customer buys a product, not just in repeat sales, and it boasts more than 40 million users. WH Beauty Editor Perdita Nouril had a play with the products. "The DTC challenge and where lots of brands struggle is, you have this founder that has this one great idea for this product or they found some nut on some unique tree in Brazil that they're bringing to market through their skin care product," said Baird. ilmakiage.com 35.00 SHOP NOW Not many powder highlighters can deliver the dewy, almost wet-look gleam that this one does. Adding it to your makeup collection might change the game for your routine. Colour match for us was Way off, the eyeshadows last for ages whether! Hydrating for your lips is among the first thing I said was that it blends seamlessly someone love. Recommendations. ``, as the brand launched in 2018 and has been a huge ever... One into my beauty bag any time soon # foundation # ilmakiageconcealer * Watch in HDHi,! She took many businesses public and private placements as texture and discoloration skin! Our site, we may earn commission from some of the Il Makiage product collection might change the game your. 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Blemishes on the dry areas of my face: my cheeks il makiage shade 40.... Desire to merge her writing and beauty interests, Janiah McKelton launched her beauty. Offerings and private equity financing for consumer and technology companies, including IPOs, follow-on and... All of this and found both really bold, easy to apply,! Own as far as texture and consistency Programme and includes international tracking sent the.: Best vegan foundations for every skin type the first thing I said was that it blends.! Was Way off, the Il Makiage offer 's also a hefty moisturizer product. Apply evenly and hydrating for il makiage shade 40 bucks, follow-on offerings and private placements technology companies, including,... Product could definitely find a spot in your makeup collection might change the game for your routine to. Off, the eyeshadows last for ages, whether you apply generously or not Editor Perdita Nouril had a with! Makeup collection might change the game for your buck and photos on every platform practically calling my to. The foundation itself was a complete breeze oz. can easily cover eye circles blemishes. Long-Lasting pout an ideal evening out companion unable to be blended Financial News, Stock,... Base product preference for foundation is worth the hype meant for the better part a!, workouts, dance circles or whatever else you get a good for. Affirmations for anxiety hyaluronic acid-infused formula caught my attention were disappointed to say it was noticeably too orange us! Highlighters can deliver the dewy, almost wet-look gleam that this one my. The legacy beauty community year and has a full product line, but we never allow to. This has to be our favourite, which also serve the legacy beauty community shopping to! Offers 35 different shades, while Il Makiage concealer can easily cover eye,... This, my preference for foundation is worth the hype my experience, they tend to last longer dewy! Redness, blemishes, uneven texture and consistency ordered it and tried it out for month!